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Bachelor of Business Administration (BBA) - English

Entrepreneurial learning is all about transforming ideas into action, learning by doing, and by putting theory into practice.

As a student of IC University of Applied Sciences - Amsterdam, we will ensure your ideas and talents are transformed into action – as this is the only way to apply value.

Alongside theory and concepts, your learning experience at IC University of Applied Sciences will be shaped by practical aspects such as company visits, internships, educational trips, and seminars.

In the 3rd year of the BBA study, you will have the option to specialize either in a particular field of study or industry sector.

In addition to the variety of lectures and practical lessons, our teachers (who are successful entrepreneurs) will prepare you to enter the business world.

At IC University, we value go-getters who realize their dreams – and this is a quality that we recognize in our students.

Tuition fees

Offers & Incentives

Key facts

Intakes: Jan, Sep & Nov


2 semesters per year


Daytime classes

Bachelors program

3rd year specialization

NVAO accreditation

Program Overview

Throughout the four-year program you will build up the following core competencies and skills:

Entrepreneurial competences

  • Process Management
  • Leadership
  • Risk management

General business competencies

  • Management Skills
  • Marketing
  • Economics
  • Finance
  • Business Ethics

International business competencies

  • International business environment
  • Global trade

Action competencies

  • Strategy development
  • Pop Up Store Project
  • Social Entrepreneurship Project
  • Internships

Scientific and methods competencies

  • Academic skills
  • Information Resources Management
  • Dissertation

This English-taught Bachelor of Business Administration is a 240-credit course that conforms to Dutch and European standards, with the credits divided evenly over four years (60 credits per year).

At the end of this year, you will conduct a three-month internship with a business, and undertake research based on a specific issue, and present your solutions to the organization’s management team.

This is a practical experience that will allow you to apply your skills and get a taste of what a career in this field is like.

Before entering the 3rd year, you will have the option to choose a pathway (specialization) based on the specific study field or industry sector in which you aim to work after graduation. This will give you a head start as you will gain specific industry knowledge.

Study field pathways:

  • Entrepreneurship & Family Business
  • Marketing
  • Finance & Economic

Study field pathways will be key for you to specialize in a specific study field while studying your BBA.

  • Sector-specific pathways:Hospitality & Events
  • IT & Tech Business
  • Retail & Small Business
  • Sport Management
  • Health Care Management.

You will study  the main Business & Management modules of the Bachelor’sprogram however all assignments, projects, internships and thesis will be directly linked to your chosen industry sector.

Over this year, you will understand how to make strategic decisions, learn about acquisitions, determine which investments need to be made by corporations, and the kinds of choices you will face when you wish to implement change within a company.

At the end of this year, you will apply everything you’ve learned by establishing a pop-up store as part of a team project.

You will learn how to make necessary decisions and will take responsibility for the store’s implementation from its design, to logistics, sales, finances, settlement, and dissolution.

Study Field Pathways


Entrepreneurship & Family Business

Unlock your potential as an entrepreneur with IC UAS, a pioneering institution in entrepreneurial education for nearly 45 years. Founded by visionary Anton Dreesmann, a successful Family Business Entrepreneur, our esteemed legacy revolves around empowering students to achieve entrepreneurial greatness. Our diverse network of accomplished entrepreneurs forms our esteemed alumni community, while our exceptional faculty, many of whom are entrepreneurs themselves, bring invaluable expertise to our dedicated pathway program. At IC UAS, we proudly offer the premier platform in the Netherlands to launch your entrepreneurial career. Immerse yourself in our pathway and venture into the heart of Amsterdam, where you'll conceptualize and establish your own pop-up store. Experience the exhilaration of running your own company, make real-life market-led decisions, and witness your pop-up store flourish into a resounding success.


Discover the art of captivating audiences and creating influential brands through our immersive marketing pathway. At IC UAS, we recognize that marketing and branding are the bedrock of thriving businesses. That's why our program, spanning the first two years, equips you with a comprehensive understanding of marketing fundamentals. If you learn to specialize further in this dynamic field, our dedicated marketing pathway will propel your knowledge, skills, and experience to new heights. Learn from industry experts and innovative marketing professionals, engaging in exciting projects, internships, and assignments meticulously designed to shape you into a successful Marketing Manager, Consultant, or Director. Unleash your creativity, forge strategic connections, and embark on an extraordinary journey towards a rewarding marketing career.

Finance & Economics

If your passion lies in the world of finance and economics, our specialized pathway is ideal for you. You will immerse yourself in the complexities of financial modelling and business case analysis, vital skills sought after by every entrepreneur and management team. At IC UAS, we don't merely teach you to be an accountant; we equip you to be the financial modelling expert that drives the success and viability of companies. Uncover the secrets behind evaluating business plans and financial models and become the key professional able to drive financial success. You will acquire unparalleled experience and knowledge through our Finance & Economics pathway, propelling yourself towards a future where you shape the financial landscape of thriving enterprises.

Sector-Specific Pathways


Hospitality & Events, IT & Tech Business Retail & Small Business, Sports Management & Health Care Management

Chart your path to success within your chosen sector through our sector-specific pathways. While pursuing the main Business & Management modules of our bachelor's program, you will have the chance to make your assignments, projects, internships, and thesis  all about your desired industry. We offer you the opportunity to develop a profo,und understanding of your sector and gain practical experience that sets you apart. Join us at IC UAS and unleash your potential within the hospitality, technology, retail, sports, or healthcare sectors. Our sector-specific pathways provide the perfect launchpad for your career aspirations.

At IC UAS, we are committed to shaping exceptional leaders and fostering an environment where your dreams can flourish. Embrace your future and explore the possibilities that await you. Enroll today and embark on an extraordinary journey towards an accomplished career in the world of business and management.




In your final year, you will learn to undertake international business activities, understand more about sustainability, corporate governance and innovation. You will also be given the option to explore various master’s degrees that can be pursued abroad.

During the last six months of this year, you will graduate, and can take a research internship in the Netherlands or abroad.

Upon completion of your Business Administration degree, you will have the title of BBA.

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Learning by doing

All your assignments will give you the opportunity to test your ideas, practical skills and solutions in the real world by taking what you’ve learned in the classroom, and applying it. Through these, you will also get the chance to establish your own business, raise money for a good cause, play professional games to understand the effects of your decisions, and take an internship.

Our education has so much to offer, and this is due to our connections within the business sector, which will allow you to immediately get to work on real cases. Moreover, we regularly invite prominent guest speakers from the business community and organize great company visits, so you can get an idea of ​​how some of your favorite organizations operate.

Our teachers are successful entrepreneurs themselves and will constantly challenge you to come up with smart business solutions, so you can put theory into practice easily.


Career Outlook

You are now ready for the world of work

Once you have graduated, you will have all the skills you need to become a successful entrepreneur, so you can kick-start your career and establish your own company, acquire a firm, or take a managerial position within an existing organization.

Continuing your education

Upon course completion, you can also choose to continue your education with a master’s degree, either in the Netherlands or abroad – the BBA offers plenty of options – be sure to explore them all.

Below are a few of the places our alumni work at post-graduation. 


  • ABN AMRO Bank N.V.
  • KLM Royal Dutch Airlines
  • ING
  • Yacht
  • Pon
  • UWV
  • Gemeente Den Haag
  • CBRE
  • Talentportaal
  • Sante Partners
  • ABN AMRO MeesPierson
  • ProgressPlay
  • Dutch Standard
  • Continental
  • Porsche 
  • KPMG

Please find the Entry Requirements & English Proficiency details here.

The learning and assessment strategy is complemented by the considerable work experience opportunities made available to students in the degree.

• Individual case study analysis
• Group presentations
• Preparing a business strategy plan
• Consultancy project
• Devising a business strategy
• Individual reports
• Reflective journals

Students will take interim evaluations after every semester is completed, evaluating their performance to date.

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